BlackBerry Bold 9790 and a new way to share music
Posted on 2011 under BlackBerry Bold 9900 | No Comment20 Dec
Here’s nice bit of weekend news for any Orange customers or anyone who’s looking to a new BlackBerry Smartphone. Orange UK have posted the BlackBerry Bold 9790 on their coming soon page. The latest Bold device, seen as the little brother of the Bold 9900 and more of an upgrade to the Bold 9700/9780 line, sports a 2.45in touchscreen, slimmer build than the Bold 97xx series, as well as a 5MP autofocus camera, which could entice more users than the Bold 9900.
There is no date set for the release of the Bold 9790. It would make for a great Christmas gift if it was made available just in time for Christmas. Look out for the BlackBerry Bold 9790 review coming soon (Kevin tells me it’s going live on Monday Tuesday!). Thanks James.
The new BlackBerry Bold 9790, due to launch in the UK, is a powerful device aimed at revitalising and upgrading the BlackBerry brand. A touch display and traditional and popular QWERTY keyboard it comes with a 1GHz processor with 8GB of internal memory. One of the first devices to use the new BlackBerry 7 operating system, users will be able to get their hands on improved browsing, voice activated search features, augmented reality and near field communication. Another new feature sure to add interest is the new b=cloud-based music service developed by RIM.
BBM Music, in essence is a community music library. In the same way BlackBerry Messenger allows users to share messages with groups of friends, be they pictures, video or links they will be able to connect with other users to share music. As new contacts join the library will grow. People will be able to buy music and grow the library even further via Sony, Warner, EMI and Universal.
The size of BlackBerry’s global community means that, in theory, that could allow users to access an awful lot of music. More than 45 million people use BBM already. Integrating a social service with a music one, RIM will be hoping, will simply add to the experience. Partnerships developed between RIM, BlackBerry’s manufacturer, and the leading music companies means users will be able to share full tracks and music on demand. Friends will be able to suggest and share tracks they think people might like, or try before they buy.
The back end development for the new cloud based music service has come from Omnifone. They have helped RIM with content management, music hosting solutions and how to report functions.
The programme and service began trials in the summer. Users could buy a version of it through BBM while it was still in beta-mode in the US, UK and Canada for under £5. In that trial, users could create a personal library of music containing up to 50 tracks, with the ability to change 25 songs a month. Their music could be listened to and then rated by their friends. Tracks could be saved to their smartphones and listened to online. At the time, Sony described the project as a unique combination of a premier music service and instant messaging, potentially opening up a “viral music discovery”.
Now the trial is over, BBM Music will be open to anyone with a cost of around £4.99 a month. Undoubtedly it will be a popular feature of the new OS and the BlackBerry Bold 9790 as RIM emphasises its unique ability among the smartphone market to connect different users, building on its BBM platform. Integrating what has become a social network in its own right with music sharing capability will be a new way for people to communicate and share music with their friends and colleagues.
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